Businesses &
Entrepreneurs
I partner with brands to uncover the heart behind their brand and craft story-driven videos that connect and inspire.
Studio Hall
Studio Hall makes hand-crafted leather goods that capture legacy. Founded by a former teacher, this small-batch brand handcrafts wallets, key fobs, and everyday carry pieces built to last a lifetime. I partnered with them to craft a rich, character-driven brand video and a suite of social content that captured the heart of the craft, and the hands behind it.
This series of videos positively impacted viewer engagement and increased sales.
Pirelli
Pirelli needed an event highlight reel to showcase their collaboration with American Tire Distributors on how they educate tire dealers on the Pirelli brand, including a few laps around a race track. I edited this project and created an exciting reel, working to ensure alignment between these two billion-dollar brands.
This reel increased engagement between Pirelli and its legions of tire dealers, leading to more sales.
josh.ai
Josh.ai connects businesses with cutting-edge AI solutions, with an emphasis on Learning & Development. He needed a series of videos to pair with a book he's written for an AI training course. I shot and edited these videos and maintained a nice branded look that paired seamlessly with his book and website.
This series of videos converted warm leads into recurring clients for Josh.
Tire Pros
The annual Tire Pros conference needed an event highlight reel to not only capture the event itself, but to provide Tire Pros with an exciting media tool with which to align the ambitions of Tire Pros dealers and attract the attention of new customers. This video relies on a series of interviews with NASCAR legends Josh Berry and Dale Earnhardt Jr., as well as a selection of Tire Pros dealers and other event participants. I edited and delivered this piece after coordinating with the videographer team.
The resulting video increased engagement with current tire dealers, and helped expand Tire Pros operations to more local dealers.
Danielle Rubin's
Friday Table
I partnered with a local chef to tell the story behind Friday Table, a monthly community dinner that blends Jewish cuisine, culture, and conversation. With a focus on warmth, connection, and spontaneity, I captured candid b-roll of guests breaking bread, recorded soundbites from the host and attendees, and crafted a story-driven social media video that brings the heart of the table to the screen, helping launch this growing passion project into its next chapter.
This video surpassed all other social media content for this influencer, maximizing engagement and leading to more table reservations for future Friday Table events.
Through the leash
dog behavior & training
Through the Leash brings structure, balance, and transformation to dogs and their humans. When they needed to showcase their training philosophy in action, I filmed a series of obedience journeys, from a heartfelt testimonial with racing legend Max Papis to a pack of “Meet the Dog” stories that followed the paw prints of progress. Each video highlights the trust, discipline, and connection that shows how Through the Leash changes lives, one leash at a time.
This series of videos greatly increased social media engagement and directly led to more client sign-ups for training sessions.
Two Eighteen
Two Eighteen is a full-service design build agency, offering showroom, event stage and trade booth design, as well as brand activations. As part of a collaboration with Chappell Roan and Ebay, they built a vibrant space to host a pre-owned fashion shopping experience for music fans and supporters of sustainable fashion. I worked with Two Eighteen's marketing partner, Nightshade Marketing, to create this promo for Two Eighteen's work.
Herbal Oasis
Herbal Oasis proves that not every buzz needs booze. This emerging social tonic brand blends THC, CBD, and functional mushrooms into refreshing, alcohol-free elixirs designed to elevate connection and clarity. I brought their vision to life with a vibrant concept spec commercial that captures the essence of their refreshing seltzers.